TOPIC 8 - GrabFood (Group)
What is Grab Food (Owen)
Tsang Da Xin (TP071168)
Grab Food, which is an online application for food and delivery service. Grabfood was underGrab Holdings Inc., which is commonly known as Grab. It is a multinational company, foundedand started business in 2012 by Anthony Tan and Tan Hooi Ling. In the beginning, it started asMy Teksi application based in Kuala Lumpur and it expanded as Grab Teksi in 2013. It has sinceexpanded into other services, following the 8super app9 model. Finally, in 2014, it moved itsheadquarters to Singapore and renamed it Grab. Grab now not only serves transportation servicesbut also includes food delivery, courier, and payment services. Therefore, Grab started to expandtheir business and added the Grabfood service in 2018 in order to provide customers with a fastand easy food delivery service to spoil the foodies in their customers (Food.grab 2021). GrabFood offers a food delivery service and a digital payment service through the Grab mobileapps. Grab Food collaborated with a wide range of local food stores and restaurants to providethe fastest food delivery service in Malaysia. Grabfood aimed to let customers grab theirpreferred foods and satisfy customers with many selections. Grab Food has expanded to morethan 500 cities and towns and in 8 countries, including Malaysia, Singapore, Indonesia, Thailand,Myanmar, Philippines, and Cambodia.
What would happen if we have Grab Food? (Jay)
Yap Jun Kit (TP071689)
Grab Food has seamlessly integrated into our daily routines, simplifying the process of ordering and entering meals. However, looking a scenario devoid of Grab Food prompts us to reflect on the significant changes and challenges that would arise. First and foremost, the absence of Grab Food would resonate through the economy, particularly affecting those who rely on it for employment. Delivery riders, frequently part of the gig economy, depend on platforms like Grab Food for income (Smith, 2020). Without this avenue for work, many individualities would face financial instability and the prospect of unemployment. Beyond its profitable implications, Grab Food plays a vital part in fostering social connections. Through its platform, people can share meals with loved ones, indeed when physically distant. The convenience of ordering food for delivery facilitates collaborative experiences and strengthens bonds among friends and families (Brown, 2018). Without Grab Food, these chances for connection might diminish, impacting our social fabric. In a world without Grab Food, consumer actions would inevitably shift. While some might return to previous habits of dining out or cooking at home, others may seek chosen food delivery services or explore meal preparation options similar as meal kit subscriptions (Lee & Kim, 2021). In conclusion, imaging a world without Grab Food underscores its profound impact on various aspects of our lives. From profitable stability for gig workers to social connectivity and dietary inclusivity, Grab Food has come deeply ingrained in our modern life. Its academic disappearance would take adaption and adjustment to new ways of accessing and enjoying food.
References
Brown, A. (2018). Dietary Preferences and Customer Satisfaction: A Case Study of Food Delivery Services. Journal of Consumer Behavior
Lee, S., & Kim, D. (2021). Consumer Adaptation to Changes in Food Delivery Services: A Longitudinal Study. Journal of Consumer Research
Smith, K. (2020). The Gig Economy and Income Generation: Insights from Food Delivery Workers. Journal of Labor Economics
What makes Grab Food wow? (Teoh, Ken)
Teoh Meng Lun (TP070223)
The first reason is convenience with just a few smartphone clicks, consumers may order meals from a variety of restaurants using GrabFood, which provides unmatched convenience. People are always pushed for time in today's fast-paced society, so this convenience is extremely enticing. The second reason is variety, GrabFood offers users a broad range of cuisines and foods to pick from by partnering with a diversified assortment of restaurants, from neighborhood eateries to well-known brands. No matter what someone's taste preferences are, there is something for everyone thanks to this variety. The third reason is easy to use, anyone can easily place an order, check on the status of their order, and make payments with the GrabFood app since it is simple to use and intuitive. The user-friendly interface draws and keeps customers by improving the overall user experience.
Tan Wai Ken (TP070991)
As we all know the COVID-19 pandemic that started on 25 Jan 2020 has change how we ate in the public area. People need to follow the Standard Operating Procedure (SOP) to purchase and sell the food. For example, only one individual per family allows to go out and buy their food, then it is also prohibited to dine-in. Therefore, take away services has become a new trend in Southeast Asia where people can have their food without the need to undergo unnecessary travel experience. Moreover, people are scared to queue at the restaurant due to infection of the COVID-19 disease. Therefore, the change of the lifestyle makes the Grab Food application popular during the time. (Tey, 2021)
After that, Grab Food also become popular when it provides a localized page for non-homogenous customers. It advertises different food based on the user's current geographical location, which enhance user experience and feel like the application is support local. It gives a good impact, or the first impression so that people will continue support it. Moreover, Grab Food also provides a more personalize recommendation algorithms. This is because the system will be based on user profile, popularity of the merchant and user's order behavior to tailor more accurate list of suggestions. (Balakrishnan, 2021)
How does Grab Food work? (Patrick (TP070151), Yen Hau)
App Installation: Users could download the Grab app in Google Play Store or Apple App Store and create an account.
Location Selection: After creating an account, user could browse through the app and find the nearby restaurant.
Menu Exploration: User could click in the restaurant they liked and browse through the menu and filter them by cuisine type or price (Marcos, 2023).
Order Placement: After user choose food they like, they could place order through the app and customize the order too.
Payment: After placing order, user can pay the orders through different types of method, including credit or debit cards, GrabPay or cash on delivery (Marcos, 2023).
Order Confirmation: Once the order is placed, users receive a confirmation through the app, including the estimated delivery time.
Food Preparation and Delivery: After receive order, restaurant will prepare the food and a delivery rider would be assigned to pick the food up and delivers it to user's place.
Tracking: Users can track the status of their order in real-time through the app, from preparation to delivery (Marcos, 2023).
Delivery: When the delivery rider arrives, they hand over the order to the user. Users can provide ratings and feedback for both the restaurant and the delivery service.
Support and Assistance: In case of any issues or inquiries, users can contact Grab's customer support through the app for assistance.
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