TOPIC 5 - Effectuation (TP070991)
1. Can effectuation also be used in companies? Or is it useful only for entrepreneurship? Yes, effectuation not only useful for entrepreneurship but also in companies. First of all, you need to understand that efffectuation is a concept of doing business where people take risk to seek a potential market in a highly unknownable environment. (Morales, 2020) In simple words, it is a strategy for any parties that make a business plan without knowing the current market demand, and this is usual in the business world which we called it as supply create demand. Every company needs effectuation mindset to avoid the business being replace or decrease. For example, the invention of touchscreen smartphone in 2007 by Apple has cause Nokia company that don't want to jump out from its comfort zone and remain old button-based mobile phone, gradually exiting the industry. (Kaur, 2023) Therefore, based on this case study, the effectual reasoning is crucial for company to survive and mantain big m...